Growing GOATs is really about two things, raising great kids (that’s what we are all trying to do) and becoming the best role models for them – which includes knowing and growing your very own GOAT.  You and your family deserve it! When you buy our gear, commit to growing your very own GOAT.  Let it be a reminder that serves you.  Every time you see your GOAT, feel it as if it’s already done and ask yourself; “What action can I take today to bring me closer to my peak?”  Our gear is a way to honor the courage it takes to be intentional in knowing and growing YOUR Greatest Of All Time – your GOAT(s)! For all who have the courage to try their best for the ones they love the most…we honor you,

XOXO,
Lissa & Dusty Bertalot