Mountain goats live on the edge and experience life on the peaks. They are the ultimate climbers & scale the toughest & steepest peaks – always climbing to new heights.  They go up when all the other animals are going down. GOAT also = Greatest Of All Time! The literal and figurative
meanings align with our pursuit to live our best lives. Raising, or growing our “GOATs” as parents is the goal. Do your best, give it your all and go after your dreams.

Growing GOATs is really about two things, raising great kids (that’s what we are all trying to do) and becoming the best role models for them – which includes knowing and growing your very own GOAT.  You and your family deserve it! When you buy our gear, commit to growing your very own GOAT.  Let it be a reminder that serves you.  Every time you see your GOAT, feel it as if it’s already done and ask yourself; “What action can I take today to bring me closer to my peak?”  Our gear is a way to honor the courage it takes to be intentional in knowing and growing YOUR Greatest Of All Time – your GOAT(s)! For all who have the courage to try their best for the ones they love the most…we honor you, #FindYourMountainAndClimbIt

The idea is that you use the GOAT symbol as a reminder; we put it on jewelry, hats and t-shirts so that you can keep your goals front of mind. Let it remind you to take action every day to help reach your peak.